The innovative Mobiland complex has arrived in Haifa

MOVIELAND company launched an innovative cinema complex, Azrieli Mall Haifa, after years in which there was a movie ## celebs showed up to an event with the who's who made Haifa

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_{Left: Mobiland CEO, Efi Lifshitz. Photos: Moshe Maoz}

Azrieli Mall, which Haifa continues to call "Haifa Mall", has been renewed in a new and innovative movie complex called Mobiland.

Mobiland has been invested with NIS 20 million and will become the third complex of four company-owned cinemas. The first complex was built in Carmiel, recently another cinema complex was opened in Poleg, Netanya, and in the near future another cinema complex is expected to open in Afula, followed by 4 complexes and 32 cinema screens.

Moveland in the Azrieli Haifa Mall, including seven state-of-the-art cinema halls - of which two are UPGRADE halls that offer seating on designed and comfortable double sofas; However specially designed and equipped for children with armchairs sized for children up to the age of 12 who will have a viewing experience "like the big ones" as well as a sprawling compound with beanbags. In addition, one of the halls in the complex is equipped with one of the largest cinema screens seen in the country, about 13 meters long.

All movie theaters are equipped with state-of-the-art projection and sound equipment, which includes laser projectors, which ensure a bright and crisp image, in optimal hall size screens, and ultra-comfortable rocker chairs. Beyond the movies, the Mobiland compound offers a wide range of content between them - lectures, community meetings, gaming and esports and more.

The ultra-large cinema buffet will offer a wide range of products and an innovative service model and refill pricing including drink refills and plenty of MovieDeals packages, which save up to tens of percent on popcorn and drink prices including a discounted children's menu (up to age 12 and 7pm each day).

At the launch event, to which Haifa's VIPs, media and senior representatives from the fi