Purina: Super premium pet food, now also in the chain of stores near your home!

Purina ONE, the world's leading pet food brand in Europe and the US to Israel ## My cat didn't wait for me to open her bag

Yoram Mark-Reich

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Photo: Studio Osem

About 25% of Israeli households raise a cat or dog, and we are among them. My childhood nurtures the tiny bitch Toy, who has been treated like princesses, while I live under the shadow of the beautiful semi-Persian cat Kitty, whose home is more or less her, at least she thinks so.

Most of the people who raise a cat or dog in their home give the pet a family member treatment and choose to give them a quality diet to improve and enhance the quality of life. Most consumers in Israel prefer to buy processed food and thus provide the dog or cat with a full and balanced diet.

The Israeli market has undergone significant premiumization in recent years. It seems that in the pet food world, there is a shift from basic food consumption to quality, richer food. To date, the Israeli consumer has been able to find high quality super premium foods (high protein percentages, excellent quality ingredients and high fat percentages) only on the specialty channel / pet stores only and not on the marketing networks.

Recent research conducted by Purina Israel shows that the Israeli consumer, who wants high quality alongside excellent tasting,

Forina, the world's leading pet nutrition company, with over 85 years of accumulated knowledge and experience, has tested and found that the Israeli consumer wants to have maximum availability of super-premium products and wants to purchase quality food products instead of his regular purchases as part of his regular consumption. Weekly shopping basket for home.

"Forina ONE " can now be found in supermarkets and marketing networks. Purina ONE is a super premium food brand for dogs and cats, with the promise of immediate results after 3 weeks of full product use (after switching to full consumption):

Week 1 - You can see an increase in the energy level that is reflected in an increase in alertness and vitality.
Week 2 - You can see a healthier digestive system expressed in higher quality ports.
Week 3 - Bright and shiny fur can be seen in the eyes.

The "Purina ONE " series for cats and dogs, developed by experienced veterinarians and expert nutritionists, contains the highest quality ingredients - protein source protein (chicken / beef / salmon), a high digestible protein, as a first ingredient, fat As a second component, minerals as a third component, as well as other nutritional components of excellent quality, all food components in the product series are carefully selected and meet the "full