The best-selling air perfume brand in the US and the UK is making a move to Israel ## The powerful fragrance of perfume pellets for washing Lenor Unstoppables now in a home air perfume!
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Lenor's air perfumers. Photo by Avi Bariv
Lenor Unstoppables , which revolutionized the laundry market in Israel with its powerful perfume balls, entered the category of all-in-one perfumers in its favorite fragrances: fresh (blue), spring (red) and luxury (gold).
The UnstoppablesLenor home air blower , with the most powerful perfume technology on the market today, fills the air space with bold freshness lasting up to 6 hours!
About a year and a half after the launch of Lenor Laundry perfume balls in Israel, and after becoming a leading brand on the SuperPharm chain, conquered the entire national market with 20% of the concentrated ingredients category and with a 24% market share in the organized market, Lenor expands in Israel: Lenor launches a powerful air freshener Lenor Unstoppable , which falls into the home-perfume category with a series of three fragrances, matching today's leading fragrances: fresh (blue), spring (red), and upscale (gold).
With the new series Unstoppables , the Lenor brand comes into a new category: home perfumers . This is a revolutionary series with innovative and unique technological capability of odor that lasts up to six hours in a row. The new series fits large spaces, virtually every room in the house, for a long time. Whether it is a spacious living room, an active kitchen, a toilet or the office and the vehicle. What's more, thanks to innovative and unique technologies, Unstoppables ' ability to also eliminate and neutralize bad odors.
The tremendous success of the laundry perfume pellets, which challenged the Lenor brand , Procter & Gamble, to market more home- grown products in Israel with the most popular and best-selling fragrances of the requested product. Marketing in Israel has created a DIY trend of consumers all over the world who have started making candles and scents with the help of their balls and their success in the international market. In the United States, the product is best-selling in the home-made perfume category under the name Febreze and in the United Kingdom under the name Lenor - Unstoppables Air .
While many air purifiers mask odors, the product cleans the unpleasant odor with OdorClear technology - the best formula for eliminating odors since 1
