Nestle ice cream opens the ice cream season

Nestlé ice creams open the 2020 season: Invest this year in pampering innovation and innovate in leading brands: Extreme, Crunch and Coquille with a surprising 10g protein

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Nestle Ice Creams will invest this year in the development of innovation in the field of indulgence and innovate in the leading brands: Extreme, crunch and surprising cocoa with 10 grams of protein. And ... the nutritional revolution is coming to the ice cream market: lagoons with no red stickers in all categories

Nestlé ice creams are a particularly hot season in the ice cream category, with the strength of its top brands: Extreme, Crunch and Oreo. Nestle finishes 2019 with an increase in market share.

Galit Bar Danieli , Vice President of Marketing at Nestle Ice Cream: "Despite the wellness and health trend, the ice cream market has grown by 19.4% over the past four years, compared to the total consumer goods market that grew by about 10% during the same period. The relatively high growth rate can also be seen in other areas of indulgence such as savory snacks and the chocolate category. "

"One of the reasons for the growth of the ice cream market is the hot weather in Israel, 2019 was a particularly warm year, with most of the year we enjoyed the sun and particularly pleasant weather. In addition, in recent years there is a growing trend of outdoor recreation with the increase in economic well-being and disposable income of Parent homes in Israel - so naturally people find themselves exposed to growing consumer opportunities. "

The year 2020 opens Nestle ice creams with strengthening, refreshing and facelift to existing brands such as Extreme Tiloni series, Kokilida and La Frutta fruit series. Also, this year Nestle is also launching innovation with ice cream based on Milka chocolate and other brands. This year, Nestle will also re-launch the entire Lite series with improved and more delicious recipes, with aspartame and other sweeteners replacing natural sweeteners. The products are signed by the Tagalog (Diabetes