GOLF & CO - A new branch in the Gulf

Golf & Kou continues the development strategy of the home design field ## The new branch in the Gulf has opened in great glory

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_{Photos: Moshe Maoz}

The giant concept store in the Gulf, which opened with an investment of NIS 4 million, is spread over a huge area of 1500 square meters and for the first time includes a small café. By the end of 2021, the company plans to open another 5 large concept stores, with an investment of approx. NIS 4 million per store.

The Bay Beach store is spread over 2 levels, in a huge area of 1500 square meters, and in the Star Center Ashdod complex covers an area of 1200 square meters.

Raviv Brookmeyer, CEO of Golf Group: "The goal before us is to develop home design stores that allow a holistic solution to dressing the home at prices accessible to all customers. The product mix and store visibility are an integral part of the group's strategy to expand and offer a rich range of unique areas and products for home design and apparel, which goes beyond the core textile and home textile categories. The new stores allow for the cost of rent and operating profit, along with the layout of an extensive area of 1000 square meters, which gives a new shopping experience and "Total Look" to every room in the house "

According to Avi and Zena, VP of the Golf & Co Group's Home Division: "The brand's strength comes from understanding the local audience and their needs, along with an in-depth knowledge of global trends in home design. The store is designed in an innovative and experiential style and is organized according to stories, collections and uses, which show the overall and complete look for the rooms. "

The new complex was designed by Klein Studio.

Alongside the popular departmental and textile departments, the chain is expanding the living area in its product range and will launch a wide range of items in the light furniture, lamps, decorative and rugs category as well:

• The lightweight furniture collection incorporates natural and delicate elements alongside chairs and serving tables that give a design twist to all spaces in the home.

• The lighting category includes a variety of different types of lamps and lampshades, made of metal, straw, glass and macrame, in order to give an overall answer and complete the d